Journalists, in other words, positioned themselves as keepers of the gates which controlled a steady flow of relevant news to their audiences. Gatewatching merely compiles one or a number of related reports on a newsworthy event, thereby publicising the event and the stories, which cover it, rather than publishing a news report. Additionally, gatewatching much like its theoretical partner, produsage, engages with user led content production collaborative engagement palimpsetic, iterative, evolutionary development and heterachichal, permeable community structures. The development of produsage in tandem with gatewatching practices is fundamentally changing the way we view and consume news argues Bruns. He maintains that traditional media forms can no longer rely on their control of distribution mechanisms and must engage participatory media in order to remain relevant.
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We form a new Generation C. In this groundbreaking exploration of our developing participatory online culture, Axel Bruns establishes the core principles which drive the rise of collaborative content creation in environments from open source through blogs and the Wikipedia to Second Life.
The implications of the gradual shift from production to produsage are profound, and will affect the very core of our culture, economy, society, and democracy. This book is essential reading for anyone who wants to know more about Wikipedia, Second Life, eBay, Flickr, Moveon, or YouTube, in short, for anyone who wants to understand the turn towards participatory culture.
It is a very well written description and analysis of the most important social change process of our time. The new world is already there, and Bruns will let you see it.
These changes are facilitated although, importantly, not solely driven by the emergence of new, participatory technologies of information access, knowledge exchange, and content production, many of whom are associated with Internet and new media technologies.
Similarly, the industry observers behind Trendwatching. Especially where what is produced is of an intangible, informational nature, a further shift away from such industrial, and towards post-industrial or informational economic models can be observed. In such models, the production of ideas takes place in a collaborative, participatory environment which breaks down the boundaries between producers and consumers and instead enables all participants to be users as well as producers of information and knowledge, or what I have come to call produsers.
These produsers engage not in a traditional form of content production, but are instead involved in produsage - the collaborative and continuous building and extending of existing content in pursuit of further improvement.
Further, we also see produsage in collaborative online publishing , especially in news and information sites from the technology news site Slashdot to the world-wide network of Independent Media Centres, the renowned and influential South Korean citizen journalism site OhmyNews, and beyond this in the more decentralised and distributed environments of the blogosphere.
While there are elements of boosterism in its coverage of such trends, Trendwatching. But Trendwatching. This book will outline and analyse the produsage phenomenon and its implications, by mapping the produsage landscape as it currently exists or emerges. It will begin by offering an introduction and overview on produsage in general, and from here continue to explore specific key domains in which produsage takes place.
In a second section, it will discuss some of the key underlying models for produsage environments which are in place across different domains: these include the technological, intellectual, and social structures used, as well as the legal and economic models employed by produsage projects.
This highlight the opportunities and challenges associated with produsage both in domain-specific fields and across the broader landscape of produsage.
Axel Bruns (scholar)
Blogs, Wikipedia, Second Life, and Beyond : From Production to Produsage